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Privacy Policy

Last updated: October 10, 2026

This Privacy Policy describes how AgeeBgee Solutions, LLC d/b/a Dad is Dead ("Dad is Dead," "we," "us," or "our") collects, uses, and shares your personal information when you use our website and services at https://dad-is-dead.com (the "Service"). By using the Service, you agree to the practices described in this Policy.

1. Information We Collect

We collect personal information only when we genuinely need it to provide the Service. Information we may collect includes:

  • Account information: your name, email address, and password (managed via Microsoft Azure authentication).
  • Profile information: phone number, date of birth, and other details you choose to add.
  • Billing information: payment card details and billing address, processed by Stripe. We do not store full card numbers.
  • Vault contents: the estate planning information you choose to store, which may include financial account details, digital credentials, medical wishes, legal documents, and personal messages.
  • Custodian information: names, email addresses, and (if you add one) phone numbers of the individuals you designate as Custodians.
  • Usage data: log data, IP address, browser and device type, referring page, the pages and features you view, and interactions such as selecting a plan or starting checkout. This is used to operate, secure, and improve the Service, and is collected in part through the cookies and analytics technologies described below.

Cookies and analytics technologies. We use a small number of cookies and similar technologies that are strictly necessary to run the Service (for example, to keep you signed in), and we use two third-party analytics tools to understand how the Service is used so we can improve it. Google Analytics runs on our public pages and on signed-in pages; Microsoft Clarity runs on our public pages only:

  • Google Analytics 4 (cookies beginning _ga). It records the pages and features you view, referring pages, an approximate location derived from your IP address (Google does not provide us your full IP address), your browser and device type, and a small set of product events (such as viewing a plan, starting checkout, or creating an account). When you subscribe, our server may also send Google Analytics a record of the purchase (the plan, price, and a transaction identifier, linked to your browser's Google Analytics identifier but not your name or email address). On signed-in pages we remove query strings and fragments from the page address before it is sent to Google Analytics. We also export this analytics data to a Google BigQuery project that we control, so we can analyze it ourselves. Data is processed by Google as described in Google's Privacy Policy. We have not enabled Google Analytics "Google signals" or any advertising, remarketing, cross-device, or demographics feature, and we do not use analytics data for advertising.
  • Microsoft Clarity (cookies beginning _clck and _clsk). It records how you interact with our public pages (such as clicks, scrolling, and navigation) and produces heatmaps and session replays, which are visual playbacks of what appeared on screen. We run Clarity on our public pages only (for example the home, pricing, features, FAQ, blog, security, contact, sign-in, and legal pages) and not on pages you see after you sign in, such as your vault, settings, billing, and Custodian pages. Microsoft handles Clarity data as an independent controller as described in Microsoft's Privacy Statement.

You can control or block cookies through your browser settings, and you can use Google's Analytics opt-out browser add-on, which Google provides for sites that use its supported Google Analytics JavaScript libraries. Blocking analytics cookies does not affect your ability to use the Service.

Minors. Our Service is not directed to individuals under 18 years of age. We do not knowingly collect personal information from persons under 18. If you believe we have inadvertently collected information from a minor, please contact us immediately.

2. How We Use Your Information

We use the information we collect to:

  • provide, operate, and maintain the Service;
  • understand how the Service is used and improve it, using the analytics tools described in Section 1;
  • process subscription payments and manage your billing;
  • send proof-of-life check-in notifications via email or SMS;
  • authenticate your identity when you sign in;
  • notify your designated Custodians, and give them access to the vault items you have made visible to them, if you do not respond to proof-of-life check-ins (see Section 6 of our Terms of Service and our FAQ page for the timeline);
  • respond to your support requests; and
  • comply with legal obligations.

3. Data Retention and Deletion

We retain your personal information for as long as necessary to provide the Service and comply with our legal obligations.

Deleting your account. You can delete your account yourself in your account settings (you confirm with a code we email to you), or ask us to do it at [email protected]. When you confirm a deletion, we cancel your subscription immediately and your account enters a 45-day grace period. During those 45 days nothing is erased, your account stays usable, you can export your data, and you can cancel the deletion at any time. Cancelling the deletion does not restart your subscription; you would need to subscribe again. We email you a reminder about 7 days before the deletion date. When the 45 days end, a daily automated process permanently deletes your account records and the files you uploaded (it first deletes the files from our file storage and confirms they are gone, and only then deletes the database records), and we send you a confirmation email. If a deletion fails, it is retried on the next daily run.

Proof-of-life is paused while a deletion is pending. While your account is scheduled for deletion, we do not run proof-of-life check-ins for it and we do not notify your Custodians. This means your Custodians will not be notified, and will not be given access, if you become unreachable during the grace period. Cancelling the deletion resumes proof-of-life check-ins.

What may remain after deletion. Permanent deletion removes your account records and uploaded files from our database and file storage. Our application does not delete the following, and we have not verified that they are removed on any particular schedule:

  • your sign-in identity in Microsoft's identity platform (our application removes its own user record only when you have no other account with us, and we do not currently delete the Microsoft identity record itself);
  • your customer and payment records held by Stripe, which Stripe keeps under its own policies and legal obligations;
  • operational logs and telemetry, which can include your email address (for example, the log entry recording that your account was deleted), and which age out under our hosting provider's retention settings;
  • copies of emails and text messages held by Postmark and Twilio under their own retention policies; and
  • database backups held by our hosting provider, for which we have not confirmed a retention period.

Cancelling a subscription without deleting your account does not delete your data: your account moves to the Free plan and your data is kept, subject to the Free plan's limits.

4. Data Sharing and Third-Party Service Providers

We do not sell your personal data, and we do not share it for advertising or marketing purposes. To operate and improve the Service, we share limited personal data with the following third-party service providers. Except that Microsoft acts as an independent controller of Microsoft Clarity data, they receive it so they can perform services for us:

  • Stripe — payment processing and subscription management. Stripe receives your billing information when you subscribe. See Stripe's Privacy Policy.
  • Postmark — transactional and notification email delivery. Postmark receives your email address to send check-in notifications, receipts, and account emails. See Postmark's Privacy Policy.
  • Microsoft Azure (hosting and authentication) — we run the Service on Microsoft Azure. Azure hosts our website, application servers, and database, which hold your account information and vault contents (including the encrypted fields described in Section 5), as well as our scheduled check-in jobs, application logs, and secrets storage. Azure also provides identity and authentication services via Azure Active Directory for Customers: your email address and display name are stored in Microsoft's identity platform to enable secure sign-in. See Microsoft's Privacy Statement.
  • Cloudflare — file storage and network services. Every file you upload to your vault (documents, photos, and audio or video recordings) is stored in Cloudflare R2 storage; some file types are additionally encrypted by us before storage, as described in Section 5. Requests to our application programming interfaces are also routed through Cloudflare, and Cloudflare provides DNS for our domain. See Cloudflare's Privacy Policy.
  • Twilio — SMS and automated voice calls. Twilio receives mobile phone numbers, and the content of the messages and calls sent to them, in order to deliver: (a) proof-of-life check-in text messages to you (routine reminders are available on Advanced and Complete plans only); (b) a final-warning text message to you before your Custodians are notified, which is sent on any plan if you have a verified phone number, and an automated final-notice voice call to that number if you have enabled phone calls; (c) one-time verification codes sent to your phone number; and (d) one-time verification codes sent to a Custodian's phone number if you add one and the Custodian verifies it. See Twilio's Privacy Policy.
  • Google (Google Analytics and Google Cloud) — website analytics. Google receives the usage data described in the "Cookies and analytics technologies" section above, which we also export to a Google BigQuery project we control. Google signals and all advertising features are disabled. See Google's Privacy Policy.
  • Microsoft Clarity — product analytics (heatmaps and session replays) on our public pages only, to help us identify usability problems, as described in the "Cookies and analytics technologies" section above. Microsoft acts as an independent controller of this data. See Microsoft's Privacy Statement.

We may also disclose your information if required to do so by law or in response to valid legal process (such as a court order or subpoena).

5. Data Security and Breach Notification

We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

Encryption. Before storing them, we ourselves encrypt the following with AES: bank account and routing numbers, investment account numbers, insurance policy numbers, passwords you save for digital accounts, and uploaded wills, insurance policies, advance directives, and final-message audio and video recordings. Other information in your vault — including other fields you enter (such as names, notes, and contact details) and uploaded photos and miscellaneous files — is not individually encrypted by us. It is protected by access controls and by the security measures of our hosting and storage providers described in Section 4.

In the event of a security breach affecting your personal information, we will notify you as required by applicable law, including Florida's Information Protection Act, Fla. Stat. §501.171. If a breach triggers Florida statutory notification requirements, we will notify affected users and, where required, the Florida Department of Legal Affairs within the timeframes mandated by law. Notification will be sent to the email address associated with your account.

Because our Service stores sensitive personal information — including financial account details and digital credentials — we treat all security incidents as high priority. However, no electronic transmission or storage system is completely secure, and we cannot guarantee that our measures will prevent all unauthorized access.

6. Email Communications

We may send you transactional emails related to your account, subscription, proof-of-life check-ins, and Service activity. These transactional emails are necessary to operate the Service and cannot be opted out of while your account is active. If we send you marketing or promotional emails, we will include an unsubscribe link. You may opt out of marketing emails at any time by clicking "Unsubscribe" in any marketing email or by contacting us.

7. External Links

Our Service may link to external sites not operated by us. We have no control over the content or privacy practices of those sites and accept no responsibility for them.

8. Your Privacy Rights

All Users. You may request access to, correction of, or deletion of your personal information at any time by contacting us at [email protected]. You can delete your account yourself as described in Section 3. We will respond to verified requests within the time required by applicable law.

Data Portability. You may request an export of your personal information and vault contents at any time through your account settings (Export Your Data) or by contacting us.

California Residents (CCPA/CPRA). If you are a California resident, you have the following additional rights under the California Consumer Privacy Act (Cal. Civ. Code §1798.100 et seq.) and the California Privacy Rights Act:

  • the right to know what personal information we collect, use, disclose, and share;
  • the right to delete personal information we have collected about you;
  • the right to correct inaccurate personal information;
  • the right to opt out of the sale or sharing of your personal information (we do not sell or share your personal information for cross-context behavioral advertising);
  • the right to limit our use and disclosure of sensitive personal information to uses necessary to provide the Service; and
  • the right to non-discrimination for exercising your CCPA/CPRA rights.

To submit a verifiable consumer request, email [email protected] with the subject line "California Privacy Request."

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by sending an email to your registered address at least 7 days before the changes take effect. Your continued use of the Service after changes take effect constitutes your acceptance of the updated Policy.

10. Contact

If you have questions about this Privacy Policy or how we handle your personal information, please contact us:

AgeeBgee Solutions, LLC d/b/a Dad is Dead
2293 Demaret Drive
Dunedin, FL 34698
[email protected]